Being a self-confessed novice in social technology my interests have been focused in investigating the immense range of WEB 2.0 tools available, and the acceleration in which these technologies are being embraced. Numerous industries and business have started to embrace these emerging technologies, some examples of these are SAP, amazon, eBay, Oracle, also companies that use internal wiki’s such as DHL, HP, Symantec and many, many more. The influx and utilization of Facebook as a social media, marketing conduit has revolutionized the way marketing companies think and approach targeted audiences. The sheer volume of users of Facebook provides advertising enterprises an imminence target audience. Facebook recorded 1.11 billion users in March 2013 (reference Yahoo News), this volume of users and its growth patterns, presents a market to companies that simply cannot be ignored. Below are some interesting facts about the market audience timelines in accepting these technologies and the phenomenal rates in which they are being accepted in society.
It took twitter 9 months
Wikis, social media networks, photo sharing, video & presentation sharing, RSS and social bookmarking are generally the tools you begin to envisage when thinking of Web 2.0 tools. In this blog I will be briefly discussing some of the tools that I have discovered, with the emphasis on the corporate world and it utilization of these emerging technologies, which are primarily my interests.
Photo sharing, video & presentation sharing
Flicker and Picasa have predominately been the first choice in Photo sharing software, similarly for video sharing there is no real comparison to YouTube. The utilization of YouTube over previous years has exponentially grown with over 6 billion hours of video being watched every month and 100 hours of video being uploaded every minute.
While Flicker, Picasa and YouTube are exemplary examples of photo sharing and video web 2.0 technologies, I wasn’t aware of any platforms available to facilitate presentation sharing. In numerous diversified web searching I identified a presentation distribution application that would aid in future university and professional presentations. Prezi facilitates the amalgamation and distribution of professional presentations. The free version is completely public and comes with 100MB of storage space, and provides the user with a simplistic interface to develop a collaborative innovative presentation web 2.0 tools. For confidential professional presentations, Prezi can facilitate this through a subscription model, allowing your data to remain offline and allow the user to share the information as the user desires.
With Prezi in my web 2.0 toolkit, the ability to create simple and quick visualizations for presentation will enable a professional appearance to all future presentations. Goodbye PowerPoint.
Social media networks
Social media networks, the collaboration and interaction of people, creative and sharing content in a virtual community and network of friends, families and co-workers, the most commonly used and infamous social media networks are Facebook, Twitter and LinkedIn. The implementation of these social media networks in a corporate environment has a high significance and relevancy to my core interests of corporate acceptance of these web 2.0 technologies. One in particular that attracted my attention was an application that Jason had made reference to, and that is Yammer . Yammer is a private social network system that allows you to stay connected to co-workers to allow for collaboration, share ideas and communicate through the entire company with the security that only people with a verified company email address can join your company network. Yammer is available free although there are costs for more corporate models with network and administration tools to form company networks.
The aspiration of a wiki is to allow people to interact and alter a document collectively to formulate a collaborative document. Systems such as SkyDrive, Google docs and for the corporate world SharePoint facilitate these forms of collaboration. In my investigations to discover more wiki site I identified a wiki site designed for corporate use call TWiki . TWiki claims to have millions of users, with 50,000 small business and many fortune 500 Companies using TWiki. TWiki has a complete open source software version which you will need to configure a web server to run you’re your own wiki site within an organization or privately, TWiki is also moving towards an off the shelf packaged system in the future and SAS models (Software as a Service) where the company will be moving towards a subscription model. I find TWiki interesting in the fact that it is open source and a very cheap solution from any corporate business to embrace the benefits a wiki technology has to offer and still remain private and confidential in a corporate enterprise.
RSS and social bookmarking
From my observations of the video form Commoncraft on RSS I was eager to try Google reader as it appeared to be a convenient method of syndicating content automatically, until I discovered that it had been decommission in July this year. The next best substitute I could locate was Feedly reader, this appears to be simplistic enough to allocate sites similar to a favourites list, however I am still trying to investigate how to tag sites and categorize them similar to the way Google reader previously allowed.
From my heterogeneous web 2.0 technologies explorations I identified an interesting comment on these technologies and their utilizations within the corporate environment, I will let you pass your judgement on this comment and its validity.
“The difference between the Industrial aged company and the information aged company is that within an industrial aged company you hold a position by title and you only share information you want, or need to do your work, this can be taken as a disadvantage if you share too much. Within an information aged company the more you share the more you are perceived to be a guru.”
Peter Thoeny Chief Technology office and founder of TWiki.