Week 3 Web 2.0 tool investigations for personal productivity

Being a self-confessed novice in social technology my interests have been focused in investigating the immense range of WEB 2.0 tools available, and the acceleration in which these technologies are being embraced. Numerous industries and business have started to embrace these emerging technologies, some examples of these are SAP, amazon, eBay, Oracle, also companies that use internal wiki’s such as DHL, HP, Symantec and many, many more. The influx and utilization of Facebook as a social media, marketing conduit has revolutionized the way marketing companies think and approach targeted audiences. The sheer volume of users of Facebook provides advertising enterprises an imminence target audience. Facebook recorded 1.11 billion users in March 2013 (reference Yahoo News), this volume of users and its growth patterns, presents a market to companies that simply cannot be ignored. Below are some interesting facts about the market audience timelines in accepting these technologies and the phenomenal rates in which they are being accepted in society.


social media uptake

It took twitter 9 months

Images from Did You Know? Youtube Video

Wikis, social media networks, photo sharing, video & presentation sharing, RSS and social bookmarking are generally the tools you begin to envisage when thinking of Web 2.0 tools. In this blog I will be briefly discussing some of the tools that I have discovered, with the emphasis on the corporate world and it utilization of these emerging technologies, which are primarily my interests.

Photo sharing, video & presentation sharing

Flicker and Picasa have predominately been the first choice in Photo sharing software, similarly for video sharing there is no real comparison to YouTube. The utilization of YouTube over previous years has exponentially grown with over 6 billion hours of video being watched every month and 100 hours of video being uploaded every minute.

While Flicker, Picasa and YouTube are exemplary examples of photo sharing and video web 2.0 technologies, I wasn’t aware of any platforms available to facilitate presentation sharing. In numerous diversified web searching I identified a presentation distribution application that would aid in future university and professional presentations. Prezi facilitates the amalgamation and distribution of professional presentations. The free version is completely public and comes with 100MB of storage space, and provides the user with a simplistic interface to develop a collaborative innovative presentation web 2.0 tools. For confidential professional presentations, Prezi can facilitate this through a subscription model, allowing your data to remain offline and allow the user to share the information as the user desires.

With Prezi in my web 2.0 toolkit, the ability to create simple and quick visualizations for presentation will enable a professional appearance to all future presentations. Goodbye PowerPoint.

Social media networks

Social media networks, the collaboration and interaction of people, creative and sharing content in a virtual community and network of friends, families and co-workers, the most commonly used and infamous social media networks are Facebook, Twitter and LinkedIn. The implementation of these social media networks in a corporate environment has a high significance and relevancy to my core interests of corporate acceptance of these web 2.0 technologies. One in particular that attracted my attention was an application that Jason had made reference to, and that is Yammer . Yammer is a private social network system that allows you to stay connected to co-workers to allow for collaboration, share ideas and communicate through the entire company with the security that only people with a verified company email address can join your company network. Yammer is available free although there are costs for more corporate models with network and administration tools to form company networks.


The aspiration of a wiki is to allow people to interact and alter a document collectively to formulate a collaborative document. Systems such as SkyDrive, Google docs and for the corporate world SharePoint facilitate these forms of collaboration. In my investigations to discover more wiki site I identified a wiki site designed for corporate use call TWiki . TWiki claims to have millions of users, with 50,000 small business and many fortune 500 Companies using TWiki. TWiki has a complete open source software version which you will need to configure a web server to run you’re your own wiki site within an organization or privately, TWiki is also moving towards an off the shelf packaged system in the future and SAS models (Software as a Service) where the company will be moving towards a subscription model. I find TWiki interesting in the fact that it is open source and a very cheap solution from any corporate business to embrace the benefits a wiki technology has to offer and still remain private and confidential in a corporate enterprise.

RSS and social bookmarking

From my observations of the video form Commoncraft on RSS I was eager to try Google reader as it appeared to be a convenient method of syndicating content automatically, until I discovered that it had been decommission in July this year. The next best substitute I could locate was Feedly reader, this appears to be simplistic enough to allocate sites similar to a favourites list, however I am still trying to investigate how to tag sites and categorize them similar to the way Google reader previously allowed.


From my heterogeneous web 2.0 technologies explorations I identified an interesting comment on these technologies and their utilizations within the corporate environment, I will let you pass your judgement on this comment and its validity.

“The difference between the Industrial aged company and the information aged company is that within an industrial aged company you hold a position by title and you only share information you want, or need to do your work, this can be taken as a disadvantage if you share too much. Within an information aged company the more you share the more you are perceived to be a guru.”

Peter Thoeny Chief Technology office and founder of TWiki.

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What makes a blog a success and my blogging strategy?


The question that has been posed to us is what constitutes a good blog. After pondering this question and reading numerous Google suggestions on what is a good blog and of course reviewing the lecture notes, I have compiled this list. This list consists of a couple of points that I believe that should be at least attempted when trying to achieve a success blogging.

  • Informative and relevant information associated to the topic.
  • An engaging conversation to encourage other bloggers to interact and form a wider opinion and insight into the topic.
  • Thought provoking articles, to build reputations and relationships between fellow bloggers.

The possibilities and potential benefits of corporate blogging interest me and believe that we are on the cusp of the emergence of Enterprise 2.0 technologies in the corporate environment. The plethora of this technology which is available and how businesses will embrace its utilizations is my strategic direction in which I would hope that my blogs will endeavour to achieve.


Image Courtesy of onesocialmedia.com

While researching what constitutes a successful blog I discovered an interesting blog site, The IT Manager not only is it relevant to what I do professionally, it is also informative on new and emerging technologies. Fundamentally it forms a community of users and their experiences of new technologies in an easily accessible site. I would hope to eventually achieve a following of other interested bloggers in forming a platform for the mainstream corporate world to embrace these emerging opportunities.

I have spoken about what I believe constitute a good blog, and given an example of this, however I have a good example of what not to do on social media sites that I would like to share with you. This example is of a previous work colleague and his inappropriate use of twitter which landed him in hot water. To set the scene Keegan worked for the Queensland Government and he is an active member of the young LNP party. This is a classic example of expressing his personal and inappropriate views on a subject and its ramifications it had at his place of employment. I will let you decide if you think he was right or wrong. Another Twit : LNP young buck  

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“A good leader …

“A good leader inspires people to have confidence in the leader, a great leader inspires people to have confidence in themselves – Eleanor Roosevelt”

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